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Our Top 10 Fav Beauty Trends of 2023

Updated: Nov 8, 2023



As we all know, trends come, and trends go. However, some of the trends we've seen so far this year we think are here to stay, especially this list of some of our favs! Keep reading to find out what we think is worth the hype.


1. Multi-functioning Skincare

Skinminimalism is one of the best things since sliced bread! With our increasingly busy and hectic lives, it’s a challenge to have skincare routines that don’t accommodate our reality. Multi-functional skincare products are becoming increasingly popular among consumers as they offer a range of benefits in a single formula. These products typically combine several active ingredients, such as moisturizers, serums, sunscreen, and anti-aging compounds. This approach saves time and money, as users can get multiple benefits from a single product. With the rise of multi-tasking, consumers are demanding more from their skincare products, and companies are responding with innovative formulations that meet these needs.


2. IV Drips

Intravenous (IV) drip therapy has become popular among celebrities and beauty enthusiasts. The drip consists of a cocktail of vitamins, minerals, and antioxidants that are delivered directly into the bloodstream, bypassing the digestive system for faster and more efficient absorption. These drips work on all levels of our health including skin. The therapy promises benefits such as glowing and hydrated skin, anti-aging effects, and reduced inflammation. Check out a facility that offers this service near you.


3. Underpainting

Get a seamlessly fresh blended makeup look by underpainting. Made popular by pro makeup artist Mary Phillips, underpainting is a technique where you essentially apply your face makeup backward. So, you apply your blush, contour, and concealer first- blend. Then you add your foundation and blend it into the base layer underneath.


4. 90s Grunge Makeup

Grunge has been a huge focus so far this year, and it doesn’t seem to be going anywhere, and we’re definitely here for it! In large part, the 90s kept their makeup simple, with occasional simple pops of colour to enhance features without appearing overdone (think Jennifer Anniston in her Friends era). Right now, the 90s grunge ‘lived-in’ look with neutral tones like rich, warm shades of brown is where it’s at. Pair your neutral shadows with some smudged liner and sheer lip gloss, and you’re good to go!


5. Shimmer and Shine

Highlighting products have become one of the most popular makeup products of all time. Right now, the more, the better! They help to accentuate your facial features and make them look brighter and more radiant. Whether you're looking for a subtle glow or a more dramatic highlight, there’s a product for that! So why not give it a go and see what all the hype is about?


6. Pastel Eyes

The pastel eyeshadow trend is taking the beauty world by storm. With soft shades of pink, blue, green, and purple dominating many of this year's makeup looks, pastels are an easy way to add a pop of color to any eye look. From subtle washes of color to bold and bright lids, pastel eyeshadow can be used in various ways to create different effects. Paired with a neutral lip, the pastel eyeshadow trend is the perfect way to achieve a fresh and dewy look.


7. Holistic Treatments

The holistic treatment trend has become increasingly popular in recent years, with more and more people seeking out alternative methods of healing and wellness. Holistic skincare is an emerging trend that aims to provide an overall improvement in skin health using natural and organic products. This approach focuses on treating the skin from the inside out by addressing bodily imbalances and environmental factors in addition to using topical products. Holistic treatments typically involve personalized skincare routines, nutrient-rich diets, stress relief techniques, and natural remedies such as essential oils, herbal teas, and acupuncture. The benefits include improved skin texture, enhanced radiance, and better skin function. As people continue to prioritize their overall well-being, their popularity is likely to continue to grow.


8. Airbrush Nails

With many wanting to increase and evolve their creativity, this trend is sure to please! Thanks to celebs like Megan Thee Stallion, airbrushed nails have become uber-popular among beauty influencers and are perfect for special occasions or simply everyday wear. It’s a super versatile and easy way to upgrade your nail look. You can keep it simple or go full rainbow and have that airy blended look even from the comfort of your own home, there’s no need to go to the salon. With the availability of any colour you could imagine, the possibilities are endless.


9. Coquette

This flirty makeup trend is completely taking over the internet. We’re seeing this look being dawned by celebrities as well as heavily featured on platforms such as TikTok. The look flawlessly blends romance and innocence with sensuality to achieve looks like Lana Del Ray’s, where she has bold winged eyeliner, softly blushed cheeks, and delicate pastel lips to get the hyper-feminine look.


10. Proactive skincare

It’s always better to prevent than to react. Unfortunately, we don’t have a way to go back in time yet to prevent the mistakes of our past… I still regret not wearing sunscreen the time I went to Vegas, it was a rookie mistake, but I was a rookie, so the sunspots are now something I live with. However, our younger generations are learning the importance of wearing sunscreen and taking preventative and proactive measures to make sure they don’t have skincare regrets later in life. Definitely one of the best trends right now that I hope never goes out of style!



And there you have it- our top 10 favourite trends of 2023 so far. We hope you've enjoyed them as much as we have. Comment your favourite trend down below!

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